About

NA UM is a landscape engineering bureau that helps bring ambitious architectural visions to life, guiding projects through to completion.

The rebranding is built around the metaphor of Outdoor Production — production in the open air. Like a film producer, NA UM brings together people, ideas, and resources, turning the complexities of project delivery into a coordinated effort and bringing each project to its premiere — the opening of a new space.

At the heart of the brand is the heroic producer. Dependable and resourceful, this figure takes responsibility for bringing bold ideas to life, finding ways to unite many different elements into a cohesive whole.

The visual identity combines a heroic sense of strength and solidity with engineering precision and ingenuity. Monumental typography establishes the brand’s confident character, while a modular system brings different elements together into cohesive yet varied compositions — much like a producer uniting people, ideas, and resources to achieve a shared vision.

Confident graphic forms reinforce the sense of solidity and reliability, while the open, modular structure reflects NA UM’s engineering foundations. Screenplay-inspired details extend the metaphor further, connecting the visual system to the language of film production.

Bringing elements together is the central principle of the identity. The compositions capture the result of a producer’s work: separate elements forming a cohesive whole. This visual language expresses NA UM’s ability to unite people, ideas and processes to bring complex concepts to life.
The modular system allows for varied, unexpected compositions, while a vibrant green connects the identity to nature and landscape architecture.

Every NA UM project creates new opportunities for people to meet, connect and engage with the world around them.

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