About

Garage Museum is one of the most prominent institutions for contemporary culture in Russia. For the exhibition "Innovation as a Method," our task was to create a digital experience that complements the physical exhibition in Moscow, expanding access to international audiences.

Challenge

To translate a spatial and conceptual exhibition into a digital format—turning curatorial thought into an engaging online narrative. The interface had to support both educational clarity and artistic rhythm, with deep contextual layering and a bilingual structure (Russian/English).

Solution

We created an immersive Readymag website with custom navigation and transitions that echo the structure of the exhibition. Drawing from the museum's spatial logic, we used large-scale typography and modular layouts to create a clear yet expressive environment.

Design elements reflect the idea of innovation as process: transitions reference machinery and assembly, while typographic rhythm creates narrative pacing. Subtle motion enhances immersion without overwhelming the content.

The website became a standalone digital experience, accessible via QR code during the exhibition and open to international audiences afterward. It serves as both documentation and interpretation—transforming curatorial language into digital form.