About

G8 is an independent festival of the creative industries, orchestrated by REDKEDS agency. Every year, the team collaborates with various partners to craft a unique identity, providing a platform for design studios and independent experts to express themselves.

Challenge

Our goal was to create something simple, quick, and uncomplicated—not trash-design, but something slightly rough, casual, and easy to work with. While exploring the semantics of “unboxing,” we realized it was about release. But to release something, you need to package it first.

Solution

This led us to the metaphor of a box or packaging, which evolved into a playful critique of today’s era—where marketers and designers use festivals to market themselves. It’s a kind of hypocrisy, reminiscent of “Vanity Fair.” In reality, any festival is about this: people come to showcase their egos, literally packaging themselves within their work.

We approached packaging in many ways but ultimately settled on vacuum packaging as a central visual theme.

We explored neural networks and their ability to transform photographs into 3D, including normal maps. Merging this concept with our trash-3D approach, we developed a tool that processes uploaded photographs, automatically cutting out objects. This allows users to manipulate volume, materials, angles, and add extra elements—in our case, labels.