About 

BoxMate is a modular country home brand from St. Petersburg, dedicated to creating fast-assembly, aesthetically refined homes. Built on a vision of beauty, simplicity, and adaptability, the brand offers houses that are easy to set up, expand, or relocate—turning home ownership into an intuitive, even playful, experience. The identity is grounded in the archetypes of the Innocent and the Hero, evoking a sense of lightness, freedom, and empowerment.

Challenge 

Develop a bold and joyful visual identity that expresses the brand's values and distinguishes it in a competitive market. The design needed to reflect the modularity and beauty of the homes, while communicating speed, ease, and emotional resonance.

Solution 

The brand's central metaphor became a woven tag, like the kind found on clothing—a symbol of portability, simplicity, and personal attachment. This tag became the cornerstone of the identity system, signaling the idea of "taking your home with you."

The logo is built from modular graphic components, referencing construction sets and reinforcing the idea of structured creativity. Its geometry conveys precision and reliability while maintaining an inviting, expressive tone.

The primary blue color was inherited from a previous identity, reimagined to be brighter and more digital-forward. Typography and layouts echo the modular concept, combining systematic structure with lively rhythm. Altogether, the identity communicates BoxMate's promise: a home that fits into your life as seamlessly as your favorite item of clothing.